The name of this book club comes from Basque folklore. Akelarres were said to be witches’ gatherings—what the Inquisition called juntas diabólicas. We’ve reclaimed it as a symbol of community, defiance, and creativity.
For this book club, I developed a cohesive visual identity inspired by the aesthetics of akelarre and traditional gatherings of witches. The designs and illustrations embrace a handmade, tactile feel, drawing on the textures of stamps and woodcut prints. This approach creates a distinctive atmosphere that reflects the group’s thematic focus and gives the book club a distinctive and original visual presence.
The key visuals consist of three elements:
A witch reflected in firelight, cheeky and knowing. She stands as a symbol of autonomy, defiance, and imagination.
A Basque tocado, once worn by women here, tying us to this place we call home.
And the goat (basque "aker") in a witchy hat. In Basque mythology, the goat deity Aker protected homes and the land.
A Basque tocado, once worn by women here, tying us to this place we call home.
And the goat (basque "aker") in a witchy hat. In Basque mythology, the goat deity Aker protected homes and the land.
